American wineries, especially from the West Coast Region (Washington, Oregon, and California), are definitely drawing a parallel as the world’s top wine destinations. From Napa Valley to Walla Walla, the American wine culture is at an all time high. So is wine tasting! One way for a winery owner to capitalize is to give your guest an affordable and memorable mini-vacation. Whether they stay for a couple of hours or a couple of days – your guests are a captive audience at your splendid vineyard and to your culinary efforts. For very little expense and effort you could have a yurt or cottage up in a month serving as a tasting room, gift shop or affordable guest cabin. Instantly you have a low key B & B that will pay for itself within the first year and a half.
Yurts and wine go together like Cabernet and Brie.
Here is a suggestion for the winery business: why not create a unique guest experience and add revenue with a versatile covered (portable) venue that could be used as the following:
Wine Tasting Room
B & B Suites
Give your guests a reason to stay- and spend- at your winery instead of traveling down the road to the next winery. Instantly offering a distinctive character to your vineyard, a yurt or cottage will increase revenue and has an outstanding ROI.
Look at the rates that these existing wineries and resorts are charging:
Outdoor enthusiasts can enjoy your vineyards, whether they came for romance or tranquility or to meet other wine lovers. For a one night stay in a 14′ x 20′ cottage -you could charge between $67 – $180 per night
Perhaps our Lakedale Cottage would be ideal as a guest suite – available in six sizes these are ideal for the wine tasting experience.
Yurts are popping up all over wine country. Perhaps it is the easy feel of the yurt rafters that blend with the round shape of the compression ring. The outdoor extends in and the round room seems to blend into the countryside. We have yurts ranging from 12′ diameter to 33′ diameter. A 33′ yurt is 855 square feet has ample room for a tasting room and gift shop. simply set it up on a deck or platform and watch it generate revenue. Some of the yurt guest suites that I checked on are booked all the way through harvest next fall! Guests can expect to pay for a one night stay in a 24′ yurt – between $89- $300 per night.
Perhaps you are positioning as a large wedding venue and need a large tent – we’ve got you covered! In fact that’s how we got our start – over 118 years ago making tents for the Alaska Gold rush. Since then we have become one of the elite party rental tent manufacturers in the US. Our rule of thumb is: if you are renting a tent at least three times a year – you will benefit from buying one instead. Our tents are considered the cream of the crop for wedding venues. A one night rental of a large wedding tent will bring in $2,500 – $3,800 depending on your location and day of the week. Check out our tent website: http://rainier.com/tent/
If you haven’t tapped into the big business of providing a quaint venue for weddings, family reunions, class reunions, team-building retreats, “glamping” suits – yes that’s the new buzz word for glamorous camping, and private parties (think anniversaries, birthdays, engagement parties) in your vineyard – you are missing out on sales, merchandise sales, catering opportunities, wine club memberships and additional revenue.
Whatever size your winery is, let us explore the options to increase your annual guest visits, and increase sales.
Give me a call if you want to see what your 2014 budget can do for your expansion.
On the vine until next time!